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Search word : "Publishing Market",   Search result : 215
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Trends in the Publishing Market in the First Half of 2022

Publishing Industry   Trends in the Publishing Market in the First Half of 2022   2022.08.01   People are still reeling from the aftermath of the COVID-19 pandemic, which has swept the world over the past three years. Korea has been rapidly taking actions to return people’s daily lives to how they were before the pandemic. Such efforts can be seen through major terms commonly used in news outlets, such as “endemic” and “post-COVID.” Also, in early June, the Seoul International Book Fair was held at COEX on a large scale after a three-year absence, attracting approximately 100 thousand visitors. What’s more, lectures and autograph signing events of writers that had halted due to the social distancing policy have begun to take place again. It also seems that publications, book sales, and book-related programs are beginning to revitalize.Books related to “endemic” include From Pandemic to Endemic (Dongasia Books), written by researchers at the Institute for ...
  • VOL.49 / 2022.08
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Korea’s Writing Platforms

Publishing Industry   Korea’s Writing Platforms   2022.07.04   In the book Writing Space, Jay David Bolter says that writing technologies realize the writing space. In other words, the writing tools, materials used, cultural selection, and social customs significantly impact the writer’s writing style and content. As a result, changes in writers’ works will be more evident in a different environment in the long run. After the Digital Revolution, people write about their daily lives more on screens than on paper, and people are moving from offline to online at an astoundingly fast pace.With changes in writing space, the pathway to publishing books is also changing rapidly. In the past, writers won literary awards, submitted to publishers, or were recommended by acquaintances before publishing their works in paper books. In contrast, writers nowadays increasingly publish their writings on online writing platforms first, get found by editors, and ...
  • VOL.48 / 2022.07
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The Vulnerability of Production Focused on Paper Books

Publishing Industry   The Vulnerability of Production Focused on Paper Books   2022.06.07   The advancement of science has brought development to media, including in variety. Also, as an IT powerhouse, Korea provides easier access to all sorts of content, enabling people across all age groups to enjoy visual fun and entertainment through visual content rather than books. The significant drop in public interest in paper books – the analog – can be easily seen in the statistics of the yearly decrease in the reading population.   Reading population and the number of books read per person (2011~2021)   * Source: Statistics Korea (11.17.2021), Social Survey Results in 2021   As you can start a book-publishing business with a relatively small financial basis, the entry barrier is not that high. If you are interested, you can take your first foot in the industry without much difficulty. However, it is at the same time the re...
  • VOL.47 / 2022.06
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The Era of the Metaverse: Will It Allow Authors and the Publishing Industry to Coexist?

Publishing Industry   The Era of the Metaverse:Will It Allow Authors and the Publishing Industry to Coexist?   2022.03.07   * Metaverse: Metaverse is a term consisting of “meta,” meaning “virtual” and “transcendent,” and “universe,” meaning space. It refers to a three-dimensional virtual world where social, economic, and cultural activities take place just like reality. * NFT: Meaning “Non-Fungible Token,” NFT refers to a token that represents rare digital assets.   Transition to an era where we can own a famous writer’s poem   On June 5, 2021, the third poem collection Rat and Oyster (Hyundae Munhak) of writer Bae Soo-Yeon was published in the form of an NFT, sold at 2.94 Ethereum on Opensea, an online NFT marketplace. The momentary currency of 2.94 Ethereum was approximately 9 million won, which today costs about 10 million. If we think that a poem col...
  • VOL.44 / 2022.03
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Reviews, Review Journals, and the New Review Culture

Publishing Industry   Reviews, Review Journals, and the New Review Culture   2021.12.06   More than 80,000 books are published each year. It means that about 200 books are released in the market every day. Some become bestsellers, and some vanish from the shelves in a few days. People that are "sincere" about reading books lose their way in the piles of new books, trying to figure out which book is good to read. Some people wait for the book column in a newspaper, some listen to book introductions on TV or radio, and some nod their head to the fancy wordplay of book-tubers on YouTube. However, as there is no appropriate or trustable guide, many readers feel as if they are trapped in Daedalus' Maze. Besides, there are voices arguing that there's actually no book to read, for there's no water to drink in a flood.   Recently in Korea, a small seed of hope has sprung up, that the new review culture will arrive, centered around a number of review journals.  ...
  • VOL.41 / 2021.12
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Korean Books Seen From a Foreign Blog’s View

Publishing Policy   Korean Books Seen From a Foreign Blog’s View   2021.12.06   Korean content, or K-content, is making outstanding progress in parts of the world in various fields. Korean books are not an exception. While they are spreading their influence in the international market, blogs in other countries that introduce various Korean books are also actively making posts about them. Foreign blogs that criticize and empathize with Korean books in a different style from the domestic market promote Korean books with fresh insights. They not only spark interest but also provide high-quality interpretation and approach. Following are some of the blogs that contribute to the spread of Korean books’ reputation worldwide by covering a wide range of Korean books.   Warm but keen evaluation of Korean books   A variety of content drives empathy from the generation living in this globalized era transcending time and space. Korea’s various cultures are captivating ...
  • VOL.41 / 2021.12
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Facilitation of Sub-rights and Their Markets

Publishing Industry   Facilitation of Sub-rights and Their Markets Plays, Films, Merchandising Goods, Etc.   2021.09.06   As Korea’s soft power expands, more people in the world are taking an interest in Korean culture. The best leaders of Korea’s soft power are BTS, director Bong Joon-Ho who has presented various movies including “Parasite,” and actress Youn Yuh-Jung’s achievement through the movie “Minari.” The values of Korean pop culture are growing, and many people worldwide are sharing Korean culture. Such a phenomenon implies that the opportunities and spaces for sharing Korean culture worldwide develop simultaneously at a rapid pace. It was, therefore, a natural result that people began to pay more attention to Korean publishing content – the source of the OSMU (once source, multi-use) – in addition to the phenomenon. All this means that it has become a reality that the number of different usage cases of sub-rights based on Korean publication c...
  • VOL.38 / 2021.09
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Current Status of the Korean Standard Publishing Distribution Data Hub System (BookNet Korea)

Publishing Industry   Current Status of the Korean Standard Publishing Distribution Data Hub System (BookNet Korea) Start-Challenge-Change-Global   2021.08.02   In terms of the market volume, Korea is the 6th largest publishing powerhouse in the world, following the United States, China, Japan, Germany, and Great Britain, who are leaders of the global publishing market, publishing more than 65 thousand titles each year. Various excellent K-books have been recently mesmerizing international readers alongside K-pop, K-drama, and K-movies as well.   Start   However, let’s look into the environment surrounding the distribution of publications in Korea. Information exchanges among publishers, distributors, and local bookstores are not active, hampering systematic marketing activities. The reality in the distribution part is failing to catch up with the advancement of the publishing market. Also, as publishers, distributors, bookstores, and libraries set up their ow...
  • VOL.37 / 2021.08
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Audiobooks: Issues and Future Developments

Audiobooks: Issues and Future Developments   2021.05.03     Recent issues surrounding audiobooks   The voice service provided in announcements, news reading services, or e-book devices uses TTS (Text-to-Speech) technology that converts written letters into sound. As it has no accent and cuts the sentence in weird places, we have to track what it said while listening to the voice. Recently, as more people read books while traveling, e-books are transforming into audiobooks. Most people wish to hear a human’s voice when listening to one. The audiobook market is growing rapidly, but the production time, cost, and technological limitations have been slowing progress down. However, as the A.I. (artificial intelligence) voice synthesis technology is now being applied where it can process natural language, synthesize voices, and recognize the context, listeners can feel as if a real voice actor or actress is reading the story. If this technology becomes capable of expres...
  • VOL.34 / 2021.05
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Korea’s Audiobook Industry Ready to Fly in 2021

Korea’s Audiobook Industry Ready to Fly in 2021 The ongoing rapid evolution and development of the audiobook industry in Korea   2021.03.08     The most striking news in the new year was Influential, the operating company of an audiobook service platform ‘welaaa’, succeeding in winning 25 billion won worth of Series C sole investment from UTC Investment. This is after another mega-investment in 2020, where it attracted 13.5 billion won worth of Series B investment. Such a fast and massive investment implies that the future of the audiobook industry in Korea is rosy indeed. The domestic e-book industry says that the audiobook market's size has reached 30 billion won in 2020 and is likely to hit 60 billion won in 2021, which is nearly double the size. The audiobook market in Korea was formed in the early 2000s, but its size was trivial, with 10 billion won worth volume even until 2018. Given that situation, it is worth paying attention to the movement th...
  • VOL.32 / 2021.03
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